E*TRADE is now E*TRADE from Morgan Stanley

Together, we deliver an even more comprehensive suite of investing, trading, digital cash management and investment advisory services to a wider range of clients.
Lots of choices, however you want to invest

E*TRADE offers a variety of solutions for all kinds of investors and traders—with no account minimums and no confusing jargon. Build your portfolio with access to intuitive tools, resources and help whenever you need it.


Whether you’re new to investing or looking to complement an existing Morgan Stanley relationship, we may just have an account for you.

Wealth Management

E*TRADE Baby “Off The Grid”

When the E*TRADE baby finds out about the state of personal finances, he realizes retirement will have to wait. Check out what happens.

Source: Morgan Stanley Wealth Management

Coming Soon

Ready to Invest?

Get started today with E*TRADE’s easy-to-use website and range of investing and retirement savings options.

See What E*TRADE Offers

Learn more about how our full range of investment choices can benefit you.

Explore E*TRADE Investments

Explore Our Wealth Management Services

Our Financial Advisors provide a range of solutions to meet you where you are—no matter your starting point or preferred investing approach.
Partner with a dedicated Financial Advisor for ongoing, comprehensive financial planning, everyday financial and liquidity management, and investment advice.
Get advice and manage your financial plan and portfolio with help from a team of highly skilled Financial Advisors
Work toward a goal with a diversified, online portfolio and the ability to invest in themes you choose.
Invest and trade how you want and where you want with $0 commission trades¹ and award-winning tools and resources from one of the pioneers of digital investing.

Awards and Recognition

We are proud to be recognized for our commitment to serving our clients with excellence across our Wealth Management businesses.